The best way to understand how we've helped organizations overcome their challenges is to read our success stories. The articles below show TCS in action with our clients, many of whom have worked with us for many years and have built up valuable relationships with us.
In a historic first for Pakistan’s business sector, the dynamic business model of TCS was quoted in a case study undertaken by Harvard Business School in 2003 for its MBA course in 'International Entrepreneurship', and mentioned in its textbooks as the model of a highly effective company from the developing world.
A Case Study on TCS in Philip Kotler's latest South Asian edition of "Principles of Marketing"
The 13th edition of the Principles of Marketing, the seminal work of Professor
The TCS Case Study appears prominently as the curtain-raiser of Chapter 12 titled ‘Marketing Channels – Delivering Customer Value’ on page 288. A special reference is also made to the TCS websitewww.sentimentsexpress.com <http://www.sentimentsexpress.com> in Chapter 17 that deals with Direct and Online Marketing on page 431. The TCS Story is narrated in great detail, and in crisp and clear terms, and presents TCS as an agile and innovative company “… that has dramatically changed the distribution choices and expectations of both business and home consumers forever.”
This is high order validation for TCS from Kotler &
Principles of Marketing – South Asian Perspective is an exhaustive compilation spread over 20 Chapters and three Appendices contained in over 500 pages that cover the entire gamut of the marketing discipline. While I am still in the process taking it all in, the one thing that has stood out in my read so far is the spin that the co-authors have given to an area of business that has increasingly captured the attention of management all over the world and become a central issue in the business world’s search for efficiency and competitive advantage. I am talking about Supply Chain.
The section that immediately follows the TCS Case Study is titled ‘Supply Chains and the Value Delivery Network’, and in
Even as the reader is adjusting to this challenge to a long established terminology, the co-authors challenge their own creation! Demand Chain view of the market may be too limited as well, they say, because it takes a step-by-step linear view of purchase -production-consumption activities. ‘With the advent of the Internet and other technologies, however, companies are forming more numerous and complex relationships with other firms…. Most large companies today are engaged in building and managing a continuously evolving value delivery network made up of the company, suppliers, distributors and ultimately customers who ‘partner’ with each other to improve the performance of the entire system.’
Ehsan ul Haque is Associate Professor of Marketing at the Suleman Dawood School of Business at the Lahore University of Management Sciences (LUMS). He received his undergraduate degree in electrical engineering from the University of Engineering &
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